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A Few Benefits of Radio…
Reach a wider audience – The number of people listening to the radio is continuing to increase day by day. A lot of people have been enjoying listening to the radio either in the car or at home. People stay loyal to the station they listen to, and you can use this to expose your ads to the listeners and build awareness of what services or products you offer.
Target a specific demographic – An advertisement is effective when it is reaching an audience that the product or service is targeted to. People want to come across advertisements that are relevant to the services they need or want. You can choose which radio broadcast stations have the audience that will most likely buy your products and services.
Influential – A radio advertisement is influential because people say that it feels like they are hearing it from a ”friend,” and as we all know, referrals are the best way to get customers.
Affordable – Advertising through the radio also costs less than other types of media since it does not require any huge productions. This requires fewer resources compared to other media while still reaching the same or even wider audience than some.
Reflects your local community – Radio is done live through local channels so it reflects the community. People often tune in to the radio whenever they want to find out what is happening to the community like special events, traffic updates, the weather, or sports and entertainment. The radio personalities create lasting connections with their audience which you can use to your advantage. The trust the audience has in these influencers will benefit your brand and help strengthen their loyalty to you.
A Few Benefits of TV Advertising
1. TV REACHES LARGE AUDIENCES
2. VIEWERS SPEND MORE TIME WITH TV
3. TV ATTRACTS LOYAL VIEWERS
4. AD FORMATS ADAPT TO IMPROVE VIEWING EXPERIENCE
5. TV ADVERTISING CAN BE AFFORDABLE